About Nisan
Nisan Lamden is the founder and mastermind behind the FDA cleared and registered beauty product Dual-Shave. He is a licensed and certified cosmetologist based in Los Angeles, California. Nisan specializes in hair, skin and nail care and possesses a strong attention to detail. Nisan Lamden is a highly successful activist and is a thought leader in his community.
Nisan Lamden began his career in the family business as a diamond grader, dealer and jeweler. He attended UCLA and has a degree/certification from the Gemological Institute of America. Nisan has over 14 years of experience in the industry, but wanted to add to his professional repertoire. Nisan increasingly became more interested in hair and skin care and decided to change career paths to pursue a cosmetology degree. He is currently licensed in California and his talents had landed him a career at the number 1 ranked hair salon in Beverly Hills before he moved on to starting his own company.
During his extensive work with salons in California he noticed other stylists producing their own products, however they were not original and would copy the formulas of their favorite products and put their new name and label on them. Nisan set out to create a brand new product that would fix any skin care issue and produced the ultimate skin care product, Dual-Shave. Dual-Shave is a multi-use beauty product that has versions made specifically for both men and women. His product helps prevent acne, blackheads, aging and even reduces or eliminates razor burn that results from shaving. As an added bonus none of his products are tested on animals in any capacity.
Nisan Lamden is a highly effective activist with many successes under his belt. His company, Dual-Shave, is a massive advocate for animal rights and has been commended for their positive example to the world for animal free product testing. Nisan was also instrumental in the distribution and signing of the anti-plastic straws petition that was delivered to Starbucks. Because of his dedication and perseverance the petition was recently accepted and put into motion. This will drastically cut down on the plastic waste Starbucks produces and have a positive impact on the environment. Currently Nisan is a prominent member of a movement that is striving to provide FedEx drivers with AC and heat in their trucks. FedEx drivers currently have no way of battling temperature and in communities with extreme heat waves and freezing temperatures these conditions can quickly become dangerous. Nisan Lamden will no doubt continue to achieve success with his company and in his pursuits to help notable causes and will become even more of an inspiration in his community and beyond.
Identifying Your Next Great Idea
Entrepreneurs and innovators are constantly coming up with new ideas every day. They are wired to seek out opportunities for new improvements in current or possible products. Though not all ideas are brought into the real world. There are ways to identify if you should take the time and spend the money to create this new idea.
Does it solve a problem?
Many ideas come from real life situations. If it affects you, friends, family, or acquaintances it probably affects other people in the world. Thinking about what the problem may be can help you discover a solution for it. Typically entrepreneurs write down their ideas to keep track of potential success. Go through your list of ideas and see if any of them can solve the problem.
Is it a need?
Though it may be a great idea and can be useful, you need to determine if your consumers will need it. The main goal of a product is for customers to pay for it. If they don’t need it, more often than not, they won’t waste their money on the product. Even if it seems like a simple idea, if there is a market for it, it could find success.
Is it scalable?
Once you find the solution to a problem, you must determine if you can do it at a reasonable price point. Discovering ways to make a solution that is less expensive will make the idea more legitimate. You need to make a valuable product for a low value but expect consumers to pay more. Once you determine a price point, you can assess if the solution will be profitable.
Are you passionate about it?
In the last article, Habits of an Innovator, I discuss how innovators need to be passionate about their ideas. You want your ideas to reflect something you care about. If you start launching this idea and there are hitches along the way, you are more likely to stick with the idea you are passionate about. You need to have patience and watch this idea grow. It is more fulfilling when you watch something you really care about becoming successful.
Keep thinking of new ideas and soon enough you will identify your next great idea!
Habits of an Innovator
Innovators have certain habits that help cultivate their ideas and increase their creativity. These courageous people tend to steer away from the norm and find something worth creating. They create revolutions and products that change entire industries. So how do you become a disruptor?
Pursue Your Passions
Innovative people follow their passions. They want to pursue their dreams and the drive within them helps them follow their desires. They love challenging themselves and going after their goals. You don’t have to have exceptional talent but the persistence and drive help them succeed. Innovators aren’t driven by money or praise, they do things for themselves and enjoy the work itself.
Keep Track of Ideas
Innovators will constantly be taking notes. They write ideas down no matter if its a moment of inspiration or a concept they find interesting. They could have an idea to come up from reading an article and write it down. They give their ideas some time to cultivate and then come back to evaluate them later on.
Gain Experience and Knowledge
If you don’t gain experience or knowledge, there is never going to be room to improve. You can’t wait for creativity to hit if you are doing the same thing every day. The world is constantly changing, technology is improving, industries are revolutionizing themselves. To be able to make a change, you need to fuel your creativity and ideas with studying new things. Traveling can open the mind to new cultures, languages, and people. It will expand your mind and create a more creative flow.
Be Curious
Innovators question everything. They question things that others will just accept. Innovators will take the opportunity to investigate and examine things to be able to consider other possibilities. Not only do they do this with other people and products but also their own. Being curious will challenge yourself to think from a different perspective and potentially open new possibilities for you or your product.
Many Interests
Innovators will usually have more than one interest. They don’t like working on just one project. Pursuing multiple ideas and interests can sometimes overlap with each other and help feed the other. They may seem like they’re bouncing from one idea to the next but they’re just passionate about everything they do and use their creativity to work on multiple projects at once.
Beauty Trends for 2019
There are so many innovative beauty brands launching every single day, which means that there are endless trends taking over. Social media thrives on these new products and trends as they develop, so in order to stay up-to-date on what’s happening next in the beauty world, let’s take a look at these top trends that are on the radar for 2019:
Multitasking Makeup
Millennials are always looking for a quick beauty routine that’s fast, yet efficient. They are also more likely to purchase one high-quality product at a higher price-point in place of several products at much lesser price-points. This is a prime example of why so many beauty brands are developing all-in-one formulas. For example, a shaving cream that also acts as a moisturizing lotion and prevents acne!
Diversity & Inclusion
It’s hard to believe that mainstream cosmetic brands haven’t always catered to every ethnicity. Expect to see a rise with extensive product color ranges and inclusive marketing featuring various genders, ethnicities, and ages. This new movement is definitely one to watch! Having to look for different products for different skin types is frustrating.
Customization & Personalization
Cosmetic companies are leaning towards improved data science and customer input when creating and marketing new products. With the use of AI (artificial intelligence) on the rise, expect to see companies using machine learning and apps to develop custom formulas and enhanced marketing techniques.
Tech-Inspired Packaging
It’s always been all about the packaging, but this year expect to see an influx in tech-spec packaging. Think one-handed lipstick applicators, flip-top palettes, and slim profiles. The beauty industry is only beginning with this big trend.
Commitments to Sustainability
Companies everywhere are looking to reduce the impact of plastic pollution. This trend is currently taking storm in the beauty industry. Beauty brands are developing new packaging strategies as well as committing to reduce water consumption in their formula.
Cruelty-Free Products
Along with people wanting to help the environment, people are also starting to move away from animal testing for their products. Many consumers are doing research before buying beauty products to see if the companies test on animals. This can be a huge determining factor whether or not people will buy cosmetics.
CBD-Infused Makeup
CBD has a number of benefits such as anti-aging, antioxidants, anti-inflammatory and more. With CBD oils on the rise, expect to see an expansion in the beauty department this year with CBD-infused mascaras, brow gels, lip gloss and more!
Many companies are scrambling to keep up with these upcoming trends and adapt their products to have features discussed above. Dual-Shave is ahead of the game with these trends. Dual-Shave has created two unique products for men and women to use on their skin. Dual-Shave developed its all-in-one product to help with shaving needs, moisturizing the skin, and preventing acne. It not only differs by gender but also adapts to all skin types. It doesn’t matter if you have sensitive fair skins or ebony skin, Dual-Shave works on all!