There are so many innovative beauty brands launching every single day, which means that there are endless trends taking over. Social media thrives on these new products and trends as they develop, so in order to stay up-to-date on what’s happening next in the beauty world, let’s take a look at these top trends that are on the radar for 2019:
Multitasking Makeup
Millennials are always looking for a quick beauty routine that’s fast, yet efficient. They are also more likely to purchase one high-quality product at a higher price-point in place of several products at much lesser price-points. This is a prime example of why so many beauty brands are developing all-in-one formulas. For example, a shaving cream that also acts as a moisturizing lotion and prevents acne!
Diversity & Inclusion
It’s hard to believe that mainstream cosmetic brands haven’t always catered to every ethnicity. Expect to see a rise with extensive product color ranges and inclusive marketing featuring various genders, ethnicities, and ages. This new movement is definitely one to watch! Having to look for different products for different skin types is frustrating.
Customization & Personalization
Cosmetic companies are leaning towards improved data science and customer input when creating and marketing new products. With the use of AI (artificial intelligence) on the rise, expect to see companies using machine learning and apps to develop custom formulas and enhanced marketing techniques.
Tech-Inspired Packaging
It’s always been all about the packaging, but this year expect to see an influx in tech-spec packaging. Think one-handed lipstick applicators, flip-top palettes, and slim profiles. The beauty industry is only beginning with this big trend.
Commitments to Sustainability
Companies everywhere are looking to reduce the impact of plastic pollution. This trend is currently taking storm in the beauty industry. Beauty brands are developing new packaging strategies as well as committing to reduce water consumption in their formula.
Cruelty-Free Products
Along with people wanting to help the environment, people are also starting to move away from animal testing for their products. Many consumers are doing research before buying beauty products to see if the companies test on animals. This can be a huge determining factor whether or not people will buy cosmetics.
CBD-Infused Makeup
CBD has a number of benefits such as anti-aging, antioxidants, anti-inflammatory and more. With CBD oils on the rise, expect to see an expansion in the beauty department this year with CBD-infused mascaras, brow gels, lip gloss and more!
Many companies are scrambling to keep up with these upcoming trends and adapt their products to have features discussed above. Dual-Shave is ahead of the game with these trends. Dual-Shave has created two unique products for men and women to use on their skin. Dual-Shave developed its all-in-one product to help with shaving needs, moisturizing the skin, and preventing acne. It not only differs by gender but also adapts to all skin types. It doesn’t matter if you have sensitive fair skins or ebony skin, Dual-Shave works on all!